City

Revel 100% Loss Rebate Promotion

No doubt you've been paying attention to the oddity that is the Revel casino in Atlantic City. In its brief casino-life, they have repeatedly re-branded themselves, making 180-degree turns in their marketing strategy several times. The most recent turn was an admission that they are fundamentally a casino, not a resort. This turn included a name change (from "Revel" to "Revel Hotel-Casino") that was designed to show a serious attitude shift. Revel's most recent marketing theme, designed to show off their new attitude, is "Gambler's Wanted"

July 4,2013
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